How This Mommy Blogger Is Making $25,000+ Per Month With SEO [Video Case Study]

In today's video, I’m going to show you how a mommy blogger is making $25,000* per month with her site, all thanks to SEO. 

In this video case study, we’re going to look at how the blog is using powerful SEO techniques like niche relevance, proper site structure, targeted keyword research, epic content, and actively building backlinks to catapult their site up the Google rankings and make a killing in Amazon affiliate commissions.

My hope with this case study is that you can pull out some tips & tricks to help you improve your own SEO on your blog.

Be sure to watch the video and then read the notes below.

Traffic Estimates

According to SimilarWeb, which provides website traffic estimates, is getting nearly 600,000 visitors per month:

Now, you may be wondering: well this is a mommy blog, most of that traffic is probably from Pinterest.

Take a look at this next screenshot:

Yep. SimilarWeb is estimating that momlovesbest actually gets 90% of their traffic from Google, and only 1.5% from social media!

We can also check out Ahrefs to see what kind of organic traffic that they're estimating.

So Ahrefs is estimating around 500,000 organic visitors per month, but here's the thing:

Ahrefs' traffic estimates are notoriously on the low end. Like, 2x lower than the actual traffic.

Ok, ok — so plenty of blogs get 600,000+ pageviews per month and probably earn somewhere between $5,000 and $10,000 with ad revenue with AdThrive.

Why do I suspect this site is earning 5-6x that?

Make sure you watch the video because I get into that a lot more.

Here's a quick rundown of what we go over in the video:

Niche Relevance

If you’ve read any of the other content on this blog, you know I’m a big fan of creating a website that is niche relevant.

What does it mean to be “niche relevant”?

Basically, if your blog is all over the place, you’re going to have a harder time ranking simply because Google will not see you as an “expert” in any one niche.

But if you keep your blog content tightly relevant to one broader niche, Google will begin to see you as an expert — a one-stop shop who covers that topic in-depth — and will reward you with higher rankings.

And as you see in the video, does this exceptionally well.

Laser Focused Category Pages

While MomLovesBest covers the niche(s) of parenting & pregnancy pretty broadly, they are able to achieve even greater topical relevance by using laser-focused category pages ...

Where those category pages are entirely dedicated to covering only one sub-topic, such as "baby feeding" or "baby health & safety". 

By establishing these niched-down category pages, they have created a "silo environment" on the blog where Google is effectively treating these sub-categories almost like separate, "mini-blogs", which is a great tactic for niching down even further.

This concept is a little hard to properly explain in a blog post, so much sure you watch the video so you can see for yourself what I mean.

Targeted Keyword Research

One thing you'll notice right away when browsing the MomLovesBest site is that for every single post they publish, they have a clear plan of attack when it comes to targeting a specific keyword.

There is no such thing as a "random" post on this site. Every post is published with intention and purpose: they have identified a topic or keyword that moms are searching for in Google, and they have created a piece of content that perfectly matches the keyword intent.

This "keywords first" approach is a big reason why they are driving, in my estimation, nearly 1 million visitors per month just from Google.

In-Depth Content

Even if you have a solid keyword research plan in place, you still need to go about actually creating content that matches up with those keywords.

And the content on MomLovesBest is really well done: in-depth blog posts, fantastic user experience (short paragraphs, lots of bullet points, headers to break up the text, "call out" boxes), well-researched articles with citations added, and solid writing matched with an occasional infographic. 

This is the type of content that Google really loves: it takes a lot of time and effort, but Google will reward you accordingly. 

Perfect On-Page SEO

Once you're done writing an epic piece of content, you're not quite done yet, because you still need to optimize it.

On-page SEO includes things like including your main keyword in your post title and URL, writing click-worthy meta descriptions, sprinkling long-tail keywords throughout your content, and practicing proper internal & outbound linking.

In the video, I walk you through how MomLovesBest nails their on-page SEO.

Aggressive Link Building

I can say with certainty that MomLovesBest would not be seeing anywhere near their organic traffic results if they weren't deploying aggressive link building tactics.

Trust me when I say, this is not your average mommy blogger doing one-off guest post submissions (though, they do heavily and strategically use guest posting as one link building tactics).

Check out the video to see how they implement other link building tactics like the Skyscraper method, blogger outreach with infographics, and resource page link building to catapult their blog posts up the Google rankings.

Optimized Monetization Funnel

Lastly, why do I think a blog that is getting 600,000+ visitors per month is actually earning more than $25,000 (at least) per month?

Because they have set in place a really smart monetization funnel: a lot of the keywords they're targeting can easily be monetized with affiliate offers, allowing them to greatly increase their revenue per visitor value.

In the video, I walk you through an example of this dead-simple, but highly profitable, funnel.

*Disclaimer: I do not know that this blog is making $25,000 per month because I have not seen their earnings first-hand … but based on my analysis of their traffic estimates combined with their affiliate marketing funnel, I would not be surprised if they were actually earning somewhere around $50,000 per month, at least, if not more. Seriously. 

About the Author Mike @ Stupid Simple SEO

Hi, I'm Mike, and welcome to Stupid Simple SEO. I teach bloggers how to rank in Google and grow their organic traffic with SEO.

Share your thoughts

Your email address will not be published. Required fields are marked

    1. Thanks, Poovanesh! Yes, I am experimenting more with these shorter post + video formats, it actually takes me a lot LESS time to produce this type of content since I don’t have to type out 5,000+ words 🙂 Glad you found it useful.

  1. Hi Mike, this was such a useful post, thank you! I’ve been looking into topic clusters for SEO and it seems that Mom Loves Best is doing this reaaally well – I’ll definitely be using her site as a reference. I have a quick question on backlink building…when you email other bloggers an infographic you’ve created do you think it should be exclusive to them or could it be one you already have on your website and Pinterest?

    1. Hi Gemma, glad you enjoyed the post! For infographics, it definitely does NOT have to be unique to just their site. That’s the beauty of building links with infographics — you can create ONE inforgraphic and potentially get dozens and dozens of links from just that one piece of content!

  2. Thank you for sharing this awesome video study, Mike! I really appreciate how you make SEO seem within reach even for non-techies like myself. Question: I just sauntered over to ahrefs and determined that it’s well out of my budget. Could you suggest any less costly (oops, I misspelled “free”) but satisfactory alternatives?


    1. Thanks, Maggie! SEMRush has some of the same features — you can do a free account (no credit card required) and get something like 10 searches per day. Or you can do a free 30 day trial (credit card required) and get full access.

  3. Mike – Thank you so much, the video was very helpful!

    I have some questions, what’s the key for a ‘visual blog’?
    Meaning a blog that long text isn’t focused, but more picture-base.

    My niche is Kids Fun Food and Kids Activity. No way I can write 5000 words for “Paper Fish Craft” for example.
    Is round-up the only way to fight to rank high?

    1. Hi Kix, glad you enjoyed it! For more visual blogs I think a roundup can work quite well. Also, be sure to just Google the keyword and see what types of content Google is favoring on its first page — that should give you some clues as to what content they like to rank.

  4. Yups – I just googled – almost everything ranking is round ups. lol 35 Best ——- 25 Easiest ——–. Guess I have to make those to beat. Thank you Mike!

  5. Hi Mike,

    Really helpful post, thanks so much. Just hoping you can help me with a few queries:

    1 – not 100% on the ‘sprinkling in of long-tail keywords’. So in the ‘best cloth diapers’ example, are the long-tail keywords phrases such as ‘best pre-fold cloth diapers’, ‘best cloth diapers for heavy wetters’ etc ie they are variations on the main keyword ‘best cloth diapers’??

    2 – In a post like best cloth diapers, it’s clear the writer has not had first hand experience of all of these. Well I’m assuming so, since she can’t have bought and used all those she wrote about – correct? So she’s used her judgement based on experience of the ones she’s used, combined with online research she’s done? Just finding my way on what I feel I can write about comfortably and hesitant to rate and recommend things I haven’t had firsthand experience of… but in writing long in-depth informative posts surely this is necessary?

    3 – similar to no. 2, regarding authority and expertise, I see on the ‘about me’ page, that she has two ‘medical reviewers’. Does that land credence on google? Or just with readers? I’m also in the mommy blogger territory and there are obviously lots of medical professionals who are ‘real’ experts in the field of babies, kids health etc. is linking to these as sources, enough to give my posts credibility from a medical perspective?

    4 – you mention the importance of site structure and well key-worded pages to niche down topics eg in Mom Loves Best, ‘Baby’ has 6 pages all relevant and coming under the baby category. When you start out and don’t have many posts, can you add the niched down topic pages after? ie move a posts from the general ‘baby’ page to the ‘baby sleep’ page that you then make once you have enough baby sleep posts to warrant this? so my questions is, does this moving of posts and changing site structure harm your ability to rank? Obviously it will improve it in the long-run but wondering about the moving bit and how you can pre-empt these things when you’re starting out, if you can?!

    5 – Also confused as to how to incorporate keywords with different slang and therefore different search volumes eg cloth diapers vs. reusable nappies. The first has a much higher search volume than the second but since I’m in the UK I’d want to make sure I can also rank for UK terms (ie reusable nappies) for affiliate marketing purposes. Sorry that’s a bit of an off topic question.

    So, so appreciate your responses to the above!! Hoping you might be opening your SEO course soon (I’m not sure when ‘late fall’ actually is – being British n’all!!)

    Thanks and look forward to your next email! And responses if and when you have a min!

    1. Hi Sarah,

      Sorry for the late reply – I’ll try to answer these as succinctly as possible 🙂

      1- Correct.

      2- There is no way she bought all of these diapers. She is just helpfully summarizing the various reviews online to give you a “one stop shop” so you don’t have to spend hours reading reviews yourself.

      3- The medical reviewers is something she recently added, I believe. There is a belief that Google has really zeroed in on “expertise” recently and so when writing about topics like health, babies, finances, etc., it’s believed it’s better to illustrate some type of authority like this.

      4- Yes, I wouldn’t worry about category pages until after you have a decent inventory of content.

  6. Mike, thank you for this post! It definitely helps me to understand the concepts by looking at a real-world example. Thanks for sharing all of this awesome information!

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}


Book [Your Subject] Class!

Your first class is 100% free. Click the button below to get started!