How This Mommy Blogger Is Making $25,000+ Per Month With SEO [Video Case Study]
In today's video, I’m going to show you how a mommy blogger is making $25,000* per month with her site, all thanks to SEO.
In this video case study, we’re going to look at how the blog momlovesbest.com is using powerful SEO techniques like niche relevance, proper site structure, targeted keyword research, epic content, and actively building backlinks to catapult their site up the Google rankings and make a killing in Amazon affiliate commissions.
My hope with this case study is that you can pull out some tips & tricks to help you improve your own SEO on your blog.
Be sure to watch the video and then read the notes below.
According to SimilarWeb, which provides website traffic estimates, momlovesbest.com is getting nearly 600,000 visitors per month:
Now, you may be wondering: well this is a mommy blog, most of that traffic is probably from Pinterest.
Take a look at this next screenshot:
Yep. SimilarWeb is estimating that momlovesbest actually gets 90% of their traffic from Google, and only 1.5% from social media!
We can also check out Ahrefs to see what kind of organic traffic that they're estimating.
So Ahrefs is estimating around 500,000 organic visitors per month, but here's the thing:
Ahrefs' traffic estimates are notoriously on the low end. Like, 2x lower than the actual traffic.
Ok, ok — so plenty of blogs get 600,000+ pageviews per month and probably earn somewhere between $5,000 and $10,000 with ad revenue with AdThrive.
Why do I suspect this site is earning 5-6x that?
Make sure you watch the video because I get into that a lot more.
Here's a quick rundown of what we go over in the video:
If you’ve read any of the other content on this blog, you know I’m a big fan of creating a website that is niche relevant.
What does it mean to be “niche relevant”?
Basically, if your blog is all over the place, you’re going to have a harder time ranking simply because Google will not see you as an “expert” in any one niche.
But if you keep your blog content tightly relevant to one broader niche, Google will begin to see you as an expert — a one-stop shop who covers that topic in-depth — and will reward you with higher rankings.
And as you see in the video, momlovesbest.com does this exceptionally well.
Laser Focused Category Pages
While MomLovesBest covers the niche(s) of parenting & pregnancy pretty broadly, they are able to achieve even greater topical relevance by using laser-focused category pages ...
Where those category pages are entirely dedicated to covering only one sub-topic, such as "baby feeding" or "baby health & safety".
By establishing these niched-down category pages, they have created a "silo environment" on the blog where Google is effectively treating these sub-categories almost like separate, "mini-blogs", which is a great tactic for niching down even further.
This concept is a little hard to properly explain in a blog post, so much sure you watch the video so you can see for yourself what I mean.
Targeted Keyword Research
One thing you'll notice right away when browsing the MomLovesBest site is that for every single post they publish, they have a clear plan of attack when it comes to targeting a specific keyword.
There is no such thing as a "random" post on this site. Every post is published with intention and purpose: they have identified a topic or keyword that moms are searching for in Google, and they have created a piece of content that perfectly matches the keyword intent.
This "keywords first" approach is a big reason why they are driving, in my estimation, nearly 1 million visitors per month just from Google.
Even if you have a solid keyword research plan in place, you still need to go about actually creating content that matches up with those keywords.
And the content on MomLovesBest is really well done: in-depth blog posts, fantastic user experience (short paragraphs, lots of bullet points, headers to break up the text, "call out" boxes), well-researched articles with citations added, and solid writing matched with an occasional infographic.
This is the type of content that Google really loves: it takes a lot of time and effort, but Google will reward you accordingly.
Perfect On-Page SEO
Once you're done writing an epic piece of content, you're not quite done yet, because you still need to optimize it.
On-page SEO includes things like including your main keyword in your post title and URL, writing click-worthy meta descriptions, sprinkling long-tail keywords throughout your content, and practicing proper internal & outbound linking.
In the video, I walk you through how MomLovesBest nails their on-page SEO.
Aggressive Link Building
I can say with certainty that MomLovesBest would not be seeing anywhere near their organic traffic results if they weren't deploying aggressive link building tactics.
Trust me when I say, this is not your average mommy blogger doing one-off guest post submissions (though, they do heavily and strategically use guest posting as one link building tactics).
Check out the video to see how they implement other link building tactics like the Skyscraper method, blogger outreach with infographics, and resource page link building to catapult their blog posts up the Google rankings.
Optimized Monetization Funnel
Lastly, why do I think a blog that is getting 600,000+ visitors per month is actually earning more than $25,000 (at least) per month?
Because they have set in place a really smart monetization funnel: a lot of the keywords they're targeting can easily be monetized with affiliate offers, allowing them to greatly increase their revenue per visitor value.
In the video, I walk you through an example of this dead-simple, but highly profitable, funnel.
*Disclaimer: I do not know that this blog is making $25,000 per month because I have not seen their earnings first-hand … but based on my analysis of their traffic estimates combined with their affiliate marketing funnel, I would not be surprised if they were actually earning somewhere around $50,000 per month, at least, if not more. Seriously.